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Value Select has a great metaphor:

"I liken GENERATIVE AI to STEROIDS…

1. Gets You Bigger Faster
2. Not a miracle solution, you still need to sweat like Hell.
3. You Develop a Vague Rotting Feeling Inside
4. Bad if you hide it

Here are the GENERATIVE AI tiers:

1. SKELETAL – lives in a cave.
2. PURE NATTY – All creative is self-generated. Uses modern tools (Google, YouTube, ChatGPT) as resources only. No outsourcing of actual creative generation. Research-only mindset.
3. NATTY + CREATINE – Starts using AI for cleanup or polish—grammar checkers, summarizers, or formatting tools—but all core ideation and execution is personal. Still lifting the heavy stuff solo.
4. JUICED – The artist begins outsourcing creative generation. AI writes drafts, generates images, even edits videos—but the human still guides everything, rewrites heavily, curates selectively. The AI is the intern. You’re the director.
5. GILLED UP – Full-on AI integration. Entire projects are AI-driven—scripts, visuals, edits, voices—maybe even auto-uploaded. The human is the brand manager at this point, making yes/no calls, but not sweating in the gym."